Become a Walmart Creator in 2025: A Simple Step-by-Step Guide

So, you’re thinking about making money by promoting products online, huh? That’s awesome! In 2025, affiliate marketing is still one of the best ways to earn passive income. And guess what? Walmart has an awesome affiliate program that lets you earn commissions by promoting their products. Yup, you can get paid to recommend stuff from one of the biggest retailers on the planet!

Whether you’ve got a blog, a website, or just a solid social media following, becoming a Walmart affiliate is a great way to make money. Plus, since Walmart sells basically everything, you’ve got tons of options when it comes to products to promote.

Here’s the step-by-step guide to becoming a Walmart creator in 2025. I’ll walk you through it like I would if we were chatting over coffee. Ready? Let’s dive in!

What’s the Walmart Creator Program Anyway?

First things first, let’s talk about what being a Walmart creator actually means. The gist of it is this: You share affiliate links for Walmart products on your website, blog, or social media. When someone clicks on your link and makes a purchase, you get a commission. Simple, right?

The cool part about Walmart is that it’s a brand everyone knows and trusts. So, instead of trying to convince people to buy random products from unknown brands, you’re recommending items from Walmart that they’ve probably already bought from the store. You’re basically the “go-to friend” who knows where to find the best deals.

Walmart offers commissions ranging from 1% up to 18%, depending on the category of product. It may not sound like a ton, but trust me since Walmart sells so many products, that can really add up fast!

Step 1: Sign Up for the Walmart Creator Program

 

Okay, let’s start with the basics: signing up. Walmart’s Creator program is powered through Impact, which is an affiliate marketing platform. Here’s how you get in:

1. Go to the Walmart Creator Program Page: Just search for “Walmart Affiliate Program” or go directly to https://creator.walmart.com/

2. Create an Account on Impact: Walmart uses Impact to manage their affiliate program. So, you’ll need to create an account there. It’s super quick and easy—just put in some basic info, like your name, website (or social media link), and how you plan to promote products.

3. Fill Out the Application: The application will ask you to share a little about your website, blog, or social media platforms. Don’t overthink this! Just be honest about what your audience is into, and how you plan to promote products.

4. Wait for Approval: After you submit the application, you’ll need to wait a few weeks for them to review it. They will send an email to the email you signed up. with updating you your application status. If you’re approved, you’ll get access to the affiliate dashboard and can start promoting products right away. Lets say that you didn't get approve, you can always reapply again.

Step 2: Pick Products That Make Sense for Your Audience

Okay, now the fun part—picking which products you want to promote! Walmart sells so much stuff that it might feel overwhelming, but don’t worry, I will help you figure it out. Here are a few tips to help you to consider:

1. Know Your Audience: Think about what your readers or followers care about. Are they into tech? Fitness? Home decor? If you have a blog about healthy living, you might promote kitchen gadgets or fitness gear. If you run a parenting blog, products like baby gear or toys might be a better fit.

2. Focus on High-Converting Products: Some categories do better than others in affiliate marketing. Electronics, home essentials, and beauty products are some of the most popular (and often get higher search traffic). But honestly, if it’s something your audience would want to buy, it’s worth promoting.

3. Seasonal and Trendy Items: If you can, try to tie your promotions to the season or current trends. For example, during the holidays, you could recommend popular gifts from Walmart. Or if summer is coming up, promote outdoor gear, swimwear, or BBQ essentials.

4. Use Walmart’s Deals: Keep an eye on Walmart’s sales, like Black Friday or back-to-school promotions. When they’re offering discounts or deals, it’s a great time to push products. People are more likely to buy when they think they’re getting a good deal!

Step 3: Generate Your Affiliate Links

Once you’ve got a list of products you want to promote, you need to get your affiliate links. These links are how Walmart tracks your sales and makes sure you get paid. Here’s how to get them:

1. Search for the Product: Use the search bar to find the Walmart product you want to promote. You can search by category, product name, or even just keywords like “best kitchen gadgets.”

2. Get Your Affiliate Link: Once you’ve found the product, click on it, and you’ll see an option to get your affiliate link. Log in to Your Walmart affiliate dashboard to generate a shorter affiliate link(s). You can use the same product images from Walmart, and other marketing information to promote.

Tips:

Shorten the Link (recommended): Affiliate links are usually long and ugly, so you might want to shorten them to it more messy

Step 4: Promote Walmart Products

Now the fun begins: getting the word out! Here are a few ways you can share your Walmart affiliate links with your audience:

1. Write Blog Posts & Reviews
If you’ve got a blog, this is a huge opportunity. Write reviews or create blog posts where you talk about the products you’re promoting. Share your honest opinion about why you love the product, why you recommend, how it fits into your life, or why it’s a great deal. The more authentic and helpful your content is, the better.

2. Social Media Posts
Instagram, Facebook, Twitter, and TikTok are all great platforms for sharing affiliate links. You can post about the products directly in your feed, stories, or bio. Take a picture of the product (or use a video) and talk about how it helps you or how it would benefit your followers. Add your affiliate link in the post or bio.

3. Create YouTube Videos
If you’re into making videos, YouTube is one of the best platforms for affiliate marketing. You can do unboxing videos, product reviews, or even comparison videos. Just make sure you include your Walmart affiliate links in the video description!

4. Email Marketing
If you’ve got an email list, use it! Send out emails to your subscribers with product recommendations. Include your affiliate links and give them a reason why they should check out the products (discounts, benefits, etc.).

Step 5: Track Your Results and Optimize

Now that you’re promoting Walmart products, you’ll want to keep an eye on how things are going. You can check your Walmart affiliate dashboard or Impact has a great dashboard where you can track your clicks, conversions, and commissions. Pay attention to these numbers so you can see what’s working and what’s not.

For example, if you notice a certain product is getting a lot of clicks but not many purchases, maybe your content needs tweaking or your call-to-action could be stronger.

Step 6: Get Paid!

Finally, once you’ve earned some commissions, it’s time to get paid! Walmart pays affiliates via Impact, and you can choose your preferred payment method—whether it’s direct deposit, PayPal, or check. Payments are typically made once a month, but always check your Impact account for the specifics.

Tips for Success

• Be Transparent: Always let your audience know you’re using affiliate links. It builds trust and is required by law.
• Focus on Quality Content: The better your content, the more likely people are to click your links. Offer real value and solve problems.
• Promote Products You Believe In: Don’t promote stuff just for the sake of making money. If you’re recommending something, make sure it’s something you genuinely like or think your audience will benefit from.

And that’s it! Becoming a Walmart creator in 2025 is super doable. By following these simple steps—signing up, picking the right products, promoting them, and tracking your results—you can start earning commissions in no time.

Affiliate marketing is all about consistency, so keep creating great content and promoting products your audience will love. With a little patience and persistence, you could turn this into a nice stream of passive income.

Good luck, and I’m cheering you on!